Personal Injury Attorney Frederick Penney teaches a few tricks about blogging
SACRAMENTO, California., July 28, 2021 / PRNewswire / – Attorney at Law Frederick Penney by Penney and Associates Injury Lawyers gives a very brief overview and some pointers to companies on how to determine what to talk about on their online blogs. https://www.penneylawyers.com/.
You’d think that as a lawyer I’d started my own practice for nearly 30 years and almost as long ago, had no idea how to blog for any company other than a law firm. I’ve found many times that what works for one company can work for a company in a completely different area. I have had the great pleasure of meeting a great mentor and instructor in the principles of marketing a law firm during these troubled pandemic times. Dimple Dang is a person who helps attorneys and law firms understand the nuances of marketing and navigate the social media space for lawyers and business professionals alike. https://attorneyatlawmagazine.com/author/dimple-dang. An author for Attorney at Law magazine, She gives a good insight into the need to market your own law firm. However, I’ve learned that you can apply the same principles to your business as an accountant, financial advisor, entrepreneur, doctor, or whatever you own. Everyone needs to know what their audience wants to hear because you can write about something that is very important to you, but if the audience doesn’t care, you’ve wasted your time. You also need to know how to present the facts and evidence behind this particular trending topic. What’s trending is very important when thinking about what to write about for your next blog.
Here’s how to find out what the public is talking about
I’ve sat in front of my computer, thinking painfully about what to write about regarding the law that would be helpful to my readers – I often get writer’s block. I think for a moment and write down a few topics and let them simmer for a day and then see how I feel about that topic the next day. I learned to read the latest legal news and see what’s trending by checking out the websites of many news organizations. I also look at what topics my co-moderators and I will be talking about on the Radio Law Talk. https://radiolawtalk.com/. Whether it’s the latest legal, business, or entertainment news; A good writer will try to look at the latest trends and write about the trending topics in their field. For example, if the last issue was a United States Supreme Court case on freedom of expression, I would write about it and how the Supreme Court decision may or may not affect individuals’ lives or the bottom line of a company. As you write the article, look at both sides of the argument and try to see the arguments of each side and compare the arguments of the opponents. If you want to give an opinion, that’s fine, but make sure you bring the other side’s arguments forward so readers can form their own opinion. I find this useful as it makes the reader think about both sides of the problem or topic and forces them to think about the legal or business considerations in the article.
If the latest news isn’t helping you determine what type of blog the public wants or needs, the following is a great alternative. While listening Dimple Dang In a virtual seminar, she stated that she uses a website that does computer analysis and determines what the public is interested in. They formulate the questions determined by their computer analysis that everyone is talking about on social media and on the news, and in question form, come up with the latest topics and trends of the day. https://answerthepublic.com/reports/a08b4f5d-e1a7-43c1-9d0c-8de8c8b6c4e4. This website is called “Answer the Public” and it allows a user to input a topic for free, and then the website performs computer analysis and spits out the latest trending questions on the topic according to the trends on social media and the Internet. It basically helps blog writers determine what people are talking about on social media and the web. Well, I’m not getting paid to endorse such a product, but I believe it’s an important part of determining what to blog about in their industry. The nice thing about this website is that it is easy to use and allows one to quickly see the latest trending questions on any given topic. For example, if I typed “Personal Injury Answer” into the search bar on www.answerthepublic.com, I would list the people that people were asking about personal injury on social media and the Internet. After doing this search, at the time of this writing I found around 78 main questions that the computer found, including the following. Are personal injury claims taxable? Can personal injury compensation be seized? How is personal injury compensation calculated? A search under Financial Advice found 77 different questions that contained the following. What financial advice can tax advisors give? Where can I get financial advice? What financial advice can I give? These examples help to find out which questions people are asking and what is currently being discussed on all platforms of the Internet and in social media.
Finally, it is very important to narrow down the topic when you search www.answerthepublic.com. This is because they only allow two searches per day. So if you are looking for something that you later believe is not what you were looking for, you have wasted either of your searches. The site is excellent but only allows two searches per day when used for free. You can upgrade and pay for more searches per day, but cater to your needs exactly and move on from there. https://answerthepublic.com/pages/limit. The questions and topics are changing, so make sure you keep watching the hottest trending topics and topics of the day on a weekly basis.
There are so many ways to determine what topics to talk about on their blogs, but these few tips will, in my opinion, be another way for businesses and law firms to talk about the most relevant, so that their blogs get more people interested in their website go and read the latest company or law firm blog. Have fun blogging.
SOURCE Penney and coworkers