The times of the phone book are long gone. The digital world is here to stay, and the legal industry has changed forever as a result. Most people today turn to the internet when they need legal assistance. Most likely, if someone has a legal question or wants to work with a lawyer, they are doing a Google search for solutions. Hence, it is evident that lawyers’ SEO has become a crucial factor in a law firm’s marketing.
However, an effective law firm SEO strategy requires a great deal of time, commitment, and expertise. Some lawyers believe that they can handle all of this and their legal practice at the same time, but they fail to realize how big the task is that they are facing.
If you are an attorney, the idea of being the senior attorney, content creator, SEO strategist, WEB developer, and marketing specialist for your law firm might not be very appealing. After all, you put a lot of effort and time into becoming an attorney. You should do your job and not take on other tasks that are particularly important but are not what you graduated from. Therefore, work with a Law firm SEO agency can be the solution you need.
However, finding the right SEO company for you is often more complicated than it seems. Many marketers offer unrealistic results or lack the necessary knowledge to improve their online rankings. Therefore, you should choose carefully before entrusting the future of your legal practice to an SEO agency. Here is a guide on how to choose the right SEO agency for your law firm.
How Can SEO Help Your Law Firm?
First of all, you should know how SEO can help you promote your law firm inexpensively.
SEO or Search Engine Optimization is the name given to a number of strategies for improving your online rankings in the major search engines on the web.
If your law firm isn’t among the first results on Google or Bing these days, it might as well not exist. SEO is key to driving qualified traffic to your law firm’s website. Then you have the opportunity to convert your visitors into paying customers.
Additionally, SEO offers a much higher potential ROI compared to other marketing strategies. A solid SEO strategy can produce the same results as a large advertising campaign, for a fraction of the price.
What do SEO agencies do?
In short, law firm SEO agencies will help you optimize your website and use various strategies to drive traffic to it.
SEO experts know the specifics of search engines like Google and Bing. Therefore, you will be properly informed of the changes that need to be made to your website to make it more “friendly” for these platforms.
In addition, these companies implement various methods to attract more people to your website. Some of the most commonly used off-page techniques are link building, content marketing, and social media marketing.
Determine your goals
Before looking for a lawyer SEO agency, the first thing you should do is determine what goals you want to achieve. For example, you should do some initial research on the keywords you want to rank for, the market you want to rank in, the areas of activity you want to target, etc.
At first, you may not know exactly what you are trying to achieve. That’s okay; dedicated SEO company for lawyers, such as B. Legal Facts, will indicate your possible goals at the first consultation.
For example, let’s say you’re a Miami bankruptcy attorney and want to focus on getting local clients. If so, your SEO strategy should focus on key phrases like “Miami Bankruptcy Attorneys,” “Miami Chapter 7 Bankruptcy Attorney,” and “Miami Bankruptcy Firms.”
However, if you are a Dallas personal injury attorney, you need to identify what legal questions your potential clients are typically looking for. Some keywords for this case might be “Dallas Auto Crash Attorney”, “Dallas Trucking Accident Attorney”, or “Dallas Personal Injury Attorney”.
Identify your services
You should keep in mind that not all law firm SEO firms offer the same range of services. Hence, when looking for a law firm SEO agency, make sure you know what they can do for you.
Companies like Legal Facts offer the following:
- In-depth keyword research.
- Content marketing for link building.
- Custom videos.
- Website creation and optimization.
- Market research.
- And much more.
Plus, this new start-up comes with an exclusive limited time guarantee: if it doesn’t increase your ranking within 3 months or less, it will work for you for up to a year for free. If you are still hesitant to try law firm SEO services, this may be the time to take the next step. Find out more about their offers here:
Not all lawyer SEO agencies are created equal
Remember, law firm SEO firms are not all created equal. Unfortunately, some marketers will try to convince you to hire them by making unrealistic promises, or they may not be qualified to navigate the complicated world of legal marketing.
For example, if an SEO specialist promises you that your law firm will be at the top of Google in just a few months, you can be sure that they are lying. SEO is a long-term strategy. You won’t get instant results, but you could get significant benefits later.
However, if an SEO firm tells you that they can work for your law firm but have no previous legal experience, then think twice before accepting. The legal market is very different from other markets. Marketers cannot recommend an attorney directly and should be careful about making unrealistic claims. If you work with an agency that has no experience in this field, you may be taking unnecessary risks.
Look at past results.
A great way to determine if a law firm SEO agency can help you is to look at past results. If the company shows consistency, it might be a good fit for your company.
Also, don’t be afraid to ask for references from previous clients. Past (or current) customer experiences show what to expect when working with this company.
Set a clear budget
From the very beginning, you should keep an eye on your SEO budget, even before looking for an agency to work with. Some uncompetitive law firm SEO services will offer you prices of a few hundred dollars, while other more comprehensive alternatives can cost you a few thousand dollars a month. Think of a valued ballpark and look for agencies with offers that suit your finances.
However, pay attention to the SEO agency’s pricing structure for the first consultation. Some companies charge monthly fees while others may work at hourly rates. Clarify all these details in advance so that you do not experience any bitter surprises in the future.
Plan beyond SEO
SEO is a great alternative for aspiring attorneys who want long-term results and who want to grow their law firm exponentially over the months and years. However, an SEO strategy alone won’t grow your business as much as you might hope. other relevant factors must go along with it.
First and foremost, you should make sure that your law firm provides excellent service to each client. Every satisfied customer increases the reputation of your company and can even recommend you to their friends and family in the future.
On the marketing side, when you combine your traditional SEO strategy with a social media advertising campaign and website with a sales funnel to maximize your conversions, you can get even better results. Something Lawyer SEO company Offer all of these services at once and help you create a brand that will always work for you.
Make an appointment for a consultation
A telephone consultation will help you determine whether a Law firm SEO company can help you get the results you want. This is the time to ask all kinds of specific questions about the process, their SEO techniques, and their pricing structure.
You may also want to ask them about their ways of communicating with you. In many cases, you may not always know what the SEO agency is doing for you. Ask about their reporting methods and how you can pursue their strategies.
Note, however, that they are not offering their services to other lawyers in your area. Hiring an SEO company that also works for your direct competitors can be counterproductive.
The digital market is highly competitive and hostile to both aspiring and experienced lawyers. However, a law firm SEO agency can reduce the burden of marketing and practicing your law firm at the same time. Start your search now and find the lawyer SEO company that best suits your needs.